BBA in Marketing
A 100% online undergraduate degree from Manipal University Jaipur built for students who want to build a career in brand-building and consumer engagement — covering digital marketing, consumer behaviour, advertising, and brand management, with the flexibility to learn at your own pace.
About This Program
The online BBA in Marketing from Manipal University Jaipur is designed for students and early professionals who want a strong foundation in business administration along with specialised knowledge of modern marketing practice. The curriculum blends core business subjects — accounting, economics, and management — with focused marketing subjects such as consumer behaviour, digital marketing, advertising, and brand management, preparing you to step into marketing and brand roles across industries.
- Learn anytime through a mobile- and laptop-friendly online portal.
- Recorded lectures plus live doubt-clearing sessions with faculty.
- Assignments and case studies based on real marketing campaigns.
- UGC-DEB approved degree, valid for higher studies and government jobs.
- Dedicated placement support and career guidance cell.
Program Highlights
Learn At Your Own Pace
Flexible, asynchronous online classes designed for working students and professionals.
Industry-Aligned Curriculum
Subjects mapped to real marketing functions — digital marketing, advertising, and brand management.
Live Faculty Sessions
Regular live webinars and doubt-clearing sessions with experienced marketing faculty.
UGC-DEB Recognized
A valid degree accepted for higher education and government job applications.
Placement Assistance
Resume building, mock interviews, and access to hiring partners after graduation.
Affordable, With EMI
Low starting fee with easy EMI plans so cost doesn't get in the way of learning.
Semester-Wise Curriculum
A 6-semester structure that builds from core business fundamentals to specialised marketing practice.
SEM 1Foundations of Business
- Principles of Management
- Business Communication
- Financial Accounting
- Business Economics
SEM 2Business Environment
- Organizational Behaviour
- Business Statistics
- Marketing Management
- Business Law
SEM 3Introduction To Marketing
- Consumer Behaviour
- Cost & Management Accounting
- Research Methodology
- Management Information Systems
SEM 4Core Marketing Functions
- Advertising & Sales Promotion
- Digital Marketing
- Sales & Distribution Management
- Product & Brand Management
SEM 5Applied Marketing Practice
- Integrated Marketing Communications
- Retail Management
- Marketing Analytics
- Strategic Marketing Management
SEM 6Capstone & Specialisation
- International Marketing
- Rural & Social Marketing
- Customer Relationship Management
- Project Work / Dissertation
Career Prospects
Roles you can pursue:
Sectors that hire marketing graduates:
- IT & ITES Companies
- FMCG & Consumer Goods
- E-Commerce & Retail
- Banking & Financial Services
- Advertising & Marketing Agencies
Eligibility For Admission
Meet the basic criteria below to apply for the online BBA in Marketing.
Academic Qualification
Passed 10+2 (or equivalent) from any recognized board, in any stream.
Minimum Marks
At least 45% aggregate marks in the qualifying examination (40% for reserved categories).
Documents Required
Mark sheets, ID proof, passport-size photo, and category certificate (if applicable).
Program Snapshot
Fee Structure
Transparent, year-wise fees — with the flexibility to pay through easy EMIs.
| Year | Semester | Fee |
|---|---|---|
| Application Fee | ₹500 | |
| First Year | First Semester | ₹23,250 |
| First Year | Second Semester | ₹23,250 |
| Second Year | Third Semester | ₹23,250 |
| Second Year | Fourth Semester | ₹23,250 |
| Third Year | Fifth Semester | ₹23,250 |
| Third Year | Sixth Semester | ₹23,250 |
| Total Program Fee | ₹14,00,00 | |
Why Manipal University Jaipur
Frequently Asked Questions
Is this BBA in Marketing degree UGC recognized?
Yes. The program is offered under UGC-DEB approval, making it valid for higher education and eligible for government job applications, on par with regular degrees.
Can I pursue this program while working full-time?
Yes. Classes are 100% online and largely self-paced, with recorded lectures and scheduled live sessions, so you can study around your job or other commitments.
How are exams conducted?
Exams are conducted online through a secure, proctored platform at the end of each semester. Exact formats and schedules are shared by the university before each exam cycle.
Is an EMI option available for the fee?
Yes, the total program fee can be broken down into easy monthly instalments. Tap "More about EMI" above for details, or talk to our counsellors for a plan that suits your budget.
What kind of jobs can I get after this degree?
Graduates typically start in roles such as Marketing Executive, Digital Marketing Specialist, or Brand Associate across IT, FMCG, e-commerce, retail, and advertising sectors.
Ready to start your marketing career?
Talk to our admission counsellors for free guidance on eligibility, fees, EMI options, and the application process.
