BBA in Digital Marketing
A 100% online undergraduate degree from Manipal University Jaipur built for students who want to build a career in the digital economy — covering SEO & SEM, social media marketing, content strategy, performance marketing, and web analytics, with the flexibility to learn at your own pace.
About This Program
The online BBA in Digital Marketing from Manipal University Jaipur is designed for students and early professionals who want a strong foundation in business administration along with hands-on expertise in the digital marketing ecosystem. The curriculum blends core business subjects — accounting, economics, and management — with focused digital subjects such as SEO & SEM, social media marketing, content marketing, performance advertising, and web & marketing analytics, preparing you to plan and run real digital campaigns from day one.
- Learn anytime through a mobile- and laptop-friendly online portal.
- Recorded lectures plus live doubt-clearing sessions with faculty.
- Hands-on assignments using real tools like Google Analytics, Meta Ads Manager, and SEMrush.
- UGC-DEB approved degree, valid for higher studies and government jobs.
- Dedicated placement support and career guidance cell.
Program Highlights
Learn At Your Own Pace
Flexible, asynchronous online classes designed for working students and professionals.
Industry-Aligned Curriculum
Subjects mapped to real digital functions — SEO/SEM, social media, content, and performance marketing.
Live Faculty Sessions
Regular live webinars and doubt-clearing sessions with experienced digital marketing faculty.
UGC-DEB Recognized
A valid degree accepted for higher education and government job applications.
Placement Assistance
Resume building, mock interviews, and access to hiring partners after graduation.
Affordable, With EMI
Low starting fee with easy EMI plans so cost doesn't get in the way of learning.
Semester-Wise Curriculum
A 6-semester structure that builds from core business fundamentals to specialised digital marketing practice.
SEM 1Foundations of Business
- Principles of Management
- Business Communication
- Financial Accounting
- Business Economics
SEM 2Business Environment
- Organizational Behaviour
- Business Statistics
- Marketing Management
- Business Law
SEM 3Introduction To Digital Marketing
- Consumer Behaviour
- Fundamentals of Digital Marketing
- Research Methodology
- Management Information Systems
SEM 4Core Digital Marketing Functions
- Search Engine Optimization & SEM
- Social Media Marketing
- Content Marketing & Copywriting
- Email & Affiliate Marketing
SEM 5Applied Digital Marketing Practice
- Performance & Programmatic Advertising
- Web & Marketing Analytics
- E-Commerce Management
- Strategic Brand Management
SEM 6Capstone & Specialisation
- Marketing Automation & CRM Tools
- Mobile & App Marketing
- Digital Strategy & Campaign Planning
- Project Work / Dissertation
Career Prospects
Roles you can pursue:
Sectors that hire digital marketing graduates:
- IT & ITES Companies
- FMCG & Consumer Goods
- E-Commerce & Retail
- Digital & Advertising Agencies
- Media & Entertainment
Eligibility For Admission
Meet the basic criteria below to apply for the online BBA in Digital Marketing.
Academic Qualification
Passed 10+2 (or equivalent) from any recognized board, in any stream.
Minimum Marks
At least 45% aggregate marks in the qualifying examination (40% for reserved categories).
Documents Required
Mark sheets, ID proof, passport-size photo, and category certificate (if applicable).
Program Snapshot
Fee Structure
Transparent, year-wise fees — with the flexibility to pay through easy EMIs.
| Year | Semester | Fee |
|---|---|---|
| Application Fee | ₹500 | |
| First Year | First Semester | ₹23,250 |
| First Year | Second Semester | ₹23,250 |
| Second Year | Third Semester | ₹23,250 |
| Second Year | Fourth Semester | ₹23,250 |
| Third Year | Fifth Semester | ₹23,250 |
| Third Year | Sixth Semester | ₹23,250 |
| Total Program Fee | ₹14,00,00 | |
Why Manipal University Jaipur
Frequently Asked Questions
Is this BBA in Digital Marketing degree UGC recognized?
Yes. The program is offered under UGC-DEB approval, making it valid for higher education and eligible for government job applications, on par with regular degrees.
Can I pursue this program while working full-time?
Yes. Classes are 100% online and largely self-paced, with recorded lectures and scheduled live sessions, so you can study around your job or other commitments.
How are exams conducted?
Exams are conducted online through a secure, proctored platform at the end of each semester. Exact formats and schedules are shared by the university before each exam cycle.
Is an EMI option available for the fee?
Yes, the total program fee can be broken down into easy monthly instalments. Tap "More about EMI" above for details, or talk to our counsellors for a plan that suits your budget.
Will I get hands-on experience with digital marketing tools?
Yes. The curriculum includes practical assignments and live projects using industry-standard tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEMrush, alongside the theory.
What kind of jobs can I get after this degree?
Graduates typically start in roles such as Digital Marketing Executive, SEO/SEM Specialist, Social Media Manager, or Performance Marketing Associate across IT, FMCG, e-commerce, and digital agencies.
Ready to start your digital marketing career?
Talk to our admission counsellors for free guidance on eligibility, fees, EMI options, and the application process.
