B.Com in Digital Marketing with AI
A 100% online undergraduate degree from Manipal University Jaipur built for students who want strong commerce fundamentals plus in-demand digital skills — covering accounting, SEO, social media marketing, and AI-powered marketing tools, with the flexibility to learn at your own pace.
About This Program
The online B.Com in Digital Marketing with AI from Manipal University Jaipur is designed for students and early professionals who want a strong foundation in commerce along with specialised knowledge of digital marketing. The curriculum blends core commerce subjects — accounting principles, business law, and economics — with focused digital subjects such as search engine optimisation, social media marketing, content marketing, and AI-powered marketing tools, preparing you to step into digital marketing and analytics roles across industries.
- Learn anytime through a mobile- and laptop-friendly online portal.
- Recorded lectures plus live doubt-clearing sessions with faculty.
- Assignments and case studies based on real digital marketing campaigns.
- UGC-DEB approved degree, valid for higher studies and government jobs.
- Dedicated placement support and career guidance cell.
Program Highlights
Learn At Your Own Pace
Flexible, asynchronous online classes designed for working students and professionals.
Industry-Aligned Curriculum
Subjects mapped to real digital marketing functions — SEO, social media, and AI-powered marketing tools.
Live Faculty Sessions
Regular live webinars and doubt-clearing sessions with experienced commerce and digital marketing faculty.
UGC-DEB Recognized
A valid degree accepted for higher education and government job applications.
Placement Assistance
Resume building, mock interviews, and access to hiring partners after graduation.
Affordable, With EMI
Low starting fee with easy EMI plans so cost doesn't get in the way of learning.
Semester-Wise Curriculum
A 6-semester structure that builds from core commerce fundamentals to specialised digital marketing and AI practice.
SEM 1Foundations of Commerce
- Financial Accounting
- Business Communication
- Principles of Management
- Business Economics
SEM 2Business & Commerce Environment
- Corporate Accounting
- Business Statistics
- Business Law
- Indian Economy
SEM 3Introduction To Digital Marketing
- Fundamentals of Digital Marketing
- Cost & Management Accounting
- Research Methodology
- Export & Import Laws
SEM 4Core Digital Marketing Tools
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Income Tax Law & Practice
- Auditing
SEM 5AI-Powered Marketing Practice
- AI Tools For Marketing
- Content Marketing & Copywriting
- Marketing Analytics
- E-Commerce & Online Business
SEM 6Capstone & Specialisation
- Performance & Paid Advertising
- Marketing Automation & AI Analytics
- E-Mail & Influencer Marketing
- Project Work / Dissertation
Career Prospects
Roles you can pursue:
Sectors that hire digital marketing graduates:
- IT & ITES Companies
- E-Commerce & Retail
- FMCG & Consumer Brands
- Banking & Financial Services
- Digital & Advertising Agencies
Eligibility For Admission
Meet the basic criteria below to apply for the online B.Com in Digital Marketing with AI.
Academic Qualification
Passed 10+2 (or equivalent) from any recognized board, in any stream.
Minimum Marks
At least 50% aggregate marks in the qualifying examination (45% for reserved categories).
Documents Required
Mark sheets, ID proof, passport-size photo, and category certificate (if applicable).
Program Snapshot
Fee Structure
Transparent, year-wise fees — with the flexibility to pay through easy EMIs.
| Year | Semester | Fee |
|---|---|---|
| Application Fee | ₹500 | |
| First Year | First Semester | ₹16,500 |
| First Year | Second Semester | ₹16,500 |
| Second Year | Third Semester | ₹16,500 |
| Second Year | Fourth Semester | ₹16,500 |
| Third Year | Fifth Semester | ₹16,500 |
| Third Year | Sixth Semester | ₹16,500 |
| Total Program Fee | ₹99,500 | |
Why Manipal University Jaipur
Frequently Asked Questions
Is this B.Com in Digital Marketing with AI degree UGC recognized?
Yes. The program is offered under UGC-DEB approval, making it valid for higher education and eligible for government job applications, on par with regular degrees.
Can I pursue this program while working full-time?
Yes. Classes are 100% online and largely self-paced, with recorded lectures and scheduled live sessions, so you can study around your job or other commitments.
How are exams conducted?
Exams are conducted online through a secure, proctored platform at the end of each semester. Exact formats and schedules are shared by the university before each exam cycle.
Is an EMI option available for the fee?
Yes, the total program fee can be broken down into easy monthly instalments. Tap "More about EMI" above for details, or talk to our counsellors for a plan that suits your budget.
What kind of jobs can I get after this degree?
Graduates typically start in roles such as Digital Marketing Executive, SEO Analyst, or Social Media Marketing Manager across IT, e-commerce, FMCG, and advertising agencies.
Ready to start your digital marketing career?
Talk to our admission counsellors for free guidance on eligibility, fees, EMI options, and the application process.
